I help Shopify and WooCommerce brands build lifecycle email systems — from strategy and copy to email design, responsive HTML/CSS, and Klaviyo automation.
Human Emails. Built with Code. Powered by Data.
A mix of live SarahGrowth-owned work and clearly labeled concept projects — showing strategy, email design, development, and lifecycle thinking.
A SarahGrowth-owned acquisition and automated delivery journey — landing-page signup, list entry, and automated email delivery.
A lifecycle welcome-flow concept exploring segmentation, messaging, automation timing, responsive design, and dark-mode thinking.
A premium abandoned-cart email focused on product desire, clear return-to-cart UX, trust cues, and responsive ecommerce email design.
An 8-email onboarding concept built around persona-based segmentation, automation logic, A/B testing frameworks, personalization, and trial-to-paid progression.
Transparency: The checklist funnel is live and owned by SarahGrowth. Zara Kids, Luxury Fragrance, and Asana are concept/portfolio projects created to demonstrate strategy, design, automation thinking, segmentation, and email-development decisions — not client performance results.
Focused, fixed-scope projects when you need one specific email improvement — fast, clear, and priced upfront.
More structured lifecycle work when one email is not enough. Re-engage dormant subscribers before they leave for good.
For stores that need flows, segmentation, campaigns, automation, or several pieces working together around a custom scope.
I look at the customer action, the business goal, your brand voice, and the data available before deciding what to build.
I shape the strategy, messaging, design, and responsive email experience around the job each email needs to do.
I translate the plan into Klaviyo or production-ready email code and check logic, layout, links, mobile behavior, and inbox readiness.
I'm Sarah Ali, the marketer behind SarahGrowth. My background started in accounting, which trained me to think analytically and pay close attention to detail.
I later moved into email marketing, where I found the mix I enjoy most: customer psychology, design, automation, data, and business behavior. Today I build hands-on projects around lifecycle strategy, segmentation, Klaviyo automation, email design, and responsive HTML/CSS.
I'm HubSpot Email Marketing Certified and use AI tools to speed up production and QA, while the strategy and final decisions remain mine.
Transparency: My portfolio includes both live SarahGrowth-owned projects and concept work. I label them clearly rather than presenting practice work as client results.
View Services →Use my Ecommerce Email Revenue Checklist to review the core lifecycle touchpoints your store should be thinking about and identify what may be missing.
Get the Ecommerce Email Revenue Checklist — a practical review of the lifecycle touchpoints your store should be building around.
On its way!Check your inbox for the checklist.