Available for freelance email projects
E-commerce Email Marketer · Klaviyo

Human emails that turn more browsers into buyers.

I help Shopify & WooCommerce brands build lifecycle email systems — from strategy and copy to Klaviyo automation and responsive HTML/CSS.

Human Emails. Built with Code. Powered by Data.

View Selected Work
HubSpot Certified Klaviyo Shopify & WooCommerce HTML/CSS Email
RelevantBuilt around customer behavior
Top of MindUseful, human communication
Scale AutomaticallyLifecycle systems in Klaviyo
Built CarefullyResponsive HTML/CSS + QA
Selected Work

See the thinking — and the actual work.

Real SarahGrowth assets, shown transparently as live owned work or concept projects. Click any preview to open the full piece.

I don't use made-up client results. Where a piece is a concept, you'll see that label before you click.

Live owned project
SarahGrowth Ecommerce Email Revenue Checklist email mockup
Acquisition + Klaviyo Automation

Ecommerce Email Revenue Checklist Funnel

My own subscriber journey: landing-page acquisition, list entry, automated delivery, and a branded first-touch email experience.

KlaviyoLead MagnetAutomationEmail Design
Concept project
Zara Kids welcome email campaign concept case study by SarahGrowth
Lifecycle Strategy + Email Design

Zara Kids Welcome Sequence

A two-email onboarding concept covering audience, segmentation, automation timing, light/dark-mode thinking, CTA strategy, and responsive email direction.

Welcome FlowSegmentationDark ModeStrategy
Concept project
Luxury perfume abandoned cart email concept designed by SarahGrowth
Abandoned Cart + Email Design

Luxury Fragrance Cart Reminder

A premium abandoned-cart concept built around product desire, a clear return-to-cart path, cross-sell structure, trust cues, and a high-end editorial feel.

Abandoned CartEcommerceConversion UXDesign
i
Portfolio transparency: The checklist funnel is a live SarahGrowth-owned project. Zara Kids and the luxury fragrance email are concept projects created to demonstrate strategy, design, automation thinking, and email-development decisions — not client performance results.
What I Do

Email marketing from the customer journey to the inbox.

You can bring me in for one focused piece or for the whole lifecycle build — strategy, automation, design, development, and QA.

01

Lifecycle Strategy & Copy

I map what should happen after key customer behaviors and build the messaging around the job of each email.

  • Welcome, abandoned cart & winback
  • Segmentation and branching logic
  • Brand-aligned lifecycle copy
02

Klaviyo Build & Automation

I translate the strategy into a working Klaviyo flow with triggers, conditions, delays, and customer-path logic.

  • Flow setup and implementation
  • Shopify / WooCommerce context
  • Testing plan and launch QA
03

Email Design + HTML/CSS

I build responsive emails with real inbox constraints in mind instead of treating email like a normal webpage.

  • Mobile-first responsive layouts
  • Dark-mode-aware development
  • Cross-client QA mindset
Featured service

Start with the flow closest to the sale.

The Abandoned Cart Revenue Engine is my focused offer for ecommerce brands that want a clearer recovery journey inside Klaviyo — from strategy through implementation depending on scope.

View Service →
Behavior-led flow structure
Copy + implementation options
Responsive email QA
Built for Klaviyo ecommerce workflows
How I Work

Clear process. No mystery between strategy and build.

01

Understand the journey

I look at the customer action, the goal of the flow, the brand voice, and what data is actually available before deciding what to build.

02

Build the system

I map the sequence, write the messaging, design the experience, and translate the logic into Klaviyo or production-ready email code.

03

QA before launch

I check links, logic, mobile behavior, layout, and rendering details so the finished work is ready for a real inbox — not just a design file.

Sarah Ali, founder of SarahGrowth
Strategy decisions stay human. AI helps me move faster.
About Sarah

Numbers taught me to look closely. Email taught me what to look for.

I'm Sarah Ali, the marketer behind SarahGrowth. I moved from accounting into email marketing because I liked the point where customer psychology, automation, and measurable business behavior meet.

I'm HubSpot Email Marketing Certified, and I build hands-on projects around segmentation, lifecycle automation, Klaviyo, email design, and HTML/CSS. I use AI tools to speed up production and QA while I stay responsible for the strategy and final decisions.

My portfolio includes both live owned projects and concept projects. I label them clearly because I care more about showing the work accurately than dressing practice up as client results.

✓ HubSpot Certified ↗ Klaviyo HTML/CSS Email Shopify & WooCommerce
Free Resource

Find the email revenue leaks hiding in your customer journey.

Use my Ecommerce Email Revenue Checklist to review the core lifecycle touchpoints your store should be thinking about — then see where the biggest gaps are.

Get the Free Checklist →
✓ Core ecommerce lifecycle flows
✓ What each flow is meant to do
✓ A simple way to spot missing opportunities
✓ Delivered automatically by email
FAQ

A few things you may want to know before we talk.

My current focus is Klaviyo for Shopify and WooCommerce ecommerce brands, with email design and HTML/CSS development supporting the lifecycle work.
Yes — scope can cover one focused piece or several parts of the workflow. That can include journey mapping, copy, Klaviyo automation, email design, responsive HTML/CSS, and QA.
Not necessarily. Existing data can help with prioritization and optimization, but the initial lifecycle structure can also be built from your store setup, customer journey, products, and the behavior data available in your stack.
Not all of them. I clearly label concept projects as concept work. The Ecommerce Email Revenue Checklist funnel is a live owned SarahGrowth project; other selected pieces are used to demonstrate my strategy, design, and development process without claiming client performance data I don't have.

Need a better lifecycle email system for your store?

Tell me what you're trying to improve, what you're using now, and where the customer journey feels weak. I'll tell you where I'd start.

View Upwork Profile ↗